Honquest Oriental Rug Sale Retail Campaign

The photo-shoot focus was to create a stunning rug close up that would show off the colors and textures of a variety of rug styles in the inventory. The secondary focus was to get a great shot of  resident rug expert or "The Rug Guy" as we branded him who was a hip, creative, rug expert that people enjoy working with. After the photos were created the direct mail postcard and magazine ad shown here were created along with a complete campaign including an email blast and newspaper ad.